The new solution integrates a custom VAST ad tag within VTM GO, allowing real-time brand lift measurement directly in the CTV environment, thus enhancing advertising insights.
This innovative approach measures campaign exposure frequency and duration, facilitating instant user feedback via their CTV remote across key brand metrics: awareness, consideration, reference, and action intent.
Anders Lithner highlights the shift towards measuring CTV campaigns on the device, which creates a more transparent advertising ecosystem and showcases Brand Metrics' dedication to tracking the impact of digital ads.
Stefan Havik emphasizes that Connected TV bridges traditional television impact with digital precision, enhancing advertisers' ability to gauge campaign effectiveness through an interactive brand lift survey.
#ctv-advertising #brand-lift-measurement #streaming-platforms #digital-advertising #innovation-in-media
Collection
[
|
...
]