Spindrift is investing its marketing dollars in TikTok as part of its efforts to connect with consumers and increase brand recognition among the Gen Z cohort.Spindrift took a similar approach to Supergut and Chosen Foods over the last year, mainly focusing on organic growth on Instagram and Twitter.
#years #social-media #announcement #influencers #merchandise #senior-director #grocery-stores #virtual-events #marketing-strategy #social-media-marketing
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