"TikTok Shop is a new distribution channel and brands are doing really well on it. Honestly, there isn't an alternative. It will be a lost revenue stream." - Erik Huberman, CEO of Hawke Media. This emphasizes the significant impact TikTok Shop has on brands' revenue streams as they embrace new sales channels.
"TikTok Shop said in a press release in late November that its sales had reached $100 million on Black Friday, when bargain-hunting American consumers spent heavily online." This underscores the rapid growth and influence of TikTok Shop during a crucial shopping period.
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