The biggest reaction came, surprisingly, a few weeks after the launch from ATM users, who contacted the bank to express joy in hearing TD's upbeat jingle when completing a transaction.
Customer response to the sonic brand at TD Bank's ATMs underscores the possibility that certain routine electronic beeps and other audible notifications could potentially be missed marketing opportunities for financial services providers, if handled judiciously.
We wanted customers to hear a pleasant sound that completes a feeling of satisfaction and confidence every time they interact with the bank.
The goal is for our customers to feel a connection with our sound that is likable and upbeat, as if you were walking through a familiar neighborhood into your local TD branch.
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