#sonic-branding

[ follow ]
Gadgets
fromCreative Bloq
1 day ago

Why the 90s was amazing for sonic branding

Short, distinctive startup sounds created lasting brand memories; hardware constraints focused composers, producing optimistic, emotionally resonant audio identities that cut through everyday noise.
Marketing
fromFast Company
1 month ago

How Kroger designed its catchy new sonic logo

Kroger has launched its first-ever sonic identity, including a logo and theme song, as part of its brand unification strategy.
fromCreative Bloq
1 month ago

7UP's new audio logo is permanently stuck in my head

7UP has launched a catchy new sonic identity showcasing the trend of sonic branding that creates memorable brand experiences.
fromCreative Bloq
2 months ago

Most brands get this wrong - a pro shares their secret weapon for success

Branding has evolved into worldbuilding where sound is essential for creating immersive consumer experiences.
Graphic design
fromCreative Bloq
2 months ago

Discover the Brand Impact Awards 2025 judging panel

Brand Impact Awards 2024 features a diverse judging panel from global agencies and leading studios, enhancing credibility and expertise in evaluating entries.
Marketing tech
fromCreative Bloq
2 months ago

Sonic branding is bollocks: here's what you're doing wrong

Sonic branding requires a fundamental approach beyond simple jingles to create a true audio identity.
Brands should prioritize crafting fluid sonic experiences over static logos.
Marketing tech
fromCreative Bloq
2 months ago

5 things you need to know about sonic branding

Sonic branding presents significant potential for brands.
Many brands struggle with sound recognition and attribution.
Homogeneity in sounds leads to missed branding opportunities.
Graphic design
fromCreative Bloq
3 months ago

The Clios' new sonic identity celebrates a symphony of branding excellence

Sonic branding is experiencing a resurgence, effectively elevating brand identity as seen with The Clio Awards' new sound identity.
[ Load more ]