7UP has introduced a playful and catchy sonic brand identity, featuring a new jingle created with BrandMusiq. This 7-note melody incorporates sounds of a freshly opened soda bottle and is designed to evoke cravings through audio experiences. Launched in India, the sonic branding was developed using AI tools and consumer feedback, reflecting a shift towards multi-sensory branding in today's market. The category lead from PepsiCo India emphasizes the importance of this innovation in creating memorable consumer experiences beyond traditional imagery.
"In today's dynamic consumer landscape, building a brand goes far beyond the imagery to creating experiences that are instantly felt and remembered."
"This sonic identity is not just an audio asset, it's an innovative leap into sensory branding."
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