Magnum's latest campaign, 'Nothing Cracks Like a Magnum,' cleverly integrates sonic branding using the iconic chocolate cracking sound to create a multisensory marketing experience. This activation, developed with Mindshare and other partners, synchronizes digital billboards with radio broadcasts, allowing drivers to hear the 'crack' as they pass by. The campaign highlights the pleasure of Magnum's offerings and seeks to immerse consumers in a sound-driven encounter while promoting the brand's quality. With installations in urban landscapes, it aims to capture passersby’s attention both visually and audibly, redefining outdoor advertising.
"We wanted to ensure that consumers don't just see Magnum's quality, but hear it too," said Natasha Irwin, account director at Mindshare UK.
Melanie Blood, head of Ocean Labs added, "Magnum masters the art of Out of Home yet again with a cracking campaign. A novel way to surprise and delight outdoor audiences."
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