Social Media Optimization: 8 Expert Tips for Businesses (2024) - Shopify
Briefly

"In 2024, brands across the globe are predicted to spend more than $234 billion on social media advertising, highlighting its critical role in business strategy."
"Social media optimization (SMO) is about establishing clear goals, implementing improvement strategies, and continuously tracking metrics for ongoing success in digital marketing."
"Dieux, with almost 90,000 followers on TikTok, exemplifies effective social media optimization by implementing personalized strategies that significantly enhance follower engagement and brand presence."
"Goals for social media optimization can include increasing brand awareness, follower count, audience engagement, website traffic, revenue growth, and overall content performance."
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