Social Media Optimization: 8 Expert Tips for Businesses (2024) - ShopifySocial media optimization is essential for effective marketing, focusing on goals, metrics, and continuous improvement.
Growth is slowing for brand TikTok accounts as platform matures: 3 key trendsMaturing TikTok market leads to slower growth rates for larger accounts.Brands should prioritize engagement over just follower count.Content virality can happen for accounts of any size.