Social Commerce: How Brands Can Capitalize On A $3Trillion Opportunity

"Today, in the US, it means driving sales through content interaction or social media for a consumer product. TikTok Shop is a prime example."

"This year, social commerce will drive $90.5 billion in transactions just in the US. This figure underscores the immense potential for brands willing to embrace this new channel."

"The traditional e-commerce model... is becoming obsolete. It's wild when I say this, but a traditional product page is almost 30-year-old technology."

"A new paradigm is emerging that promises to generate $3 trillion in global sales by 2026, showcasing the rapid growth in social commerce."

Read at Forbes