By integrating Snap's conversions API (CAPI) with Snowflake's data clean room, advertisers can securely share data without compromising security or signals. Initial tests show promising results, but specific pilot participants haven't been disclosed yet.
The integration simplifies data storage across cloud providers, enables campaign optimization, and encrypted algorithm execution without the need for bespoke back-end integrations. Focus remains on minimizing interfaces.
Snowflake as a secure infrastructure supports marketing businesses to leverage existing agreements and data storage. Snap's partnership with AppsFlyer saw significant improvements in iOS conversions and cost-per-app-install.
Utilizing Snowflake's app platform enhances speed and ease, particularly beneficial for large corporations facing delays in IT resources. This collaboration aims to streamline ad operations for marketers.
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