#privacy-enhancing-technologies
#privacy-enhancing-technologies

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Digiday

Snowflake and Snap partner to integrate clean rooms with conversions API

Snap and Snowflake are collaborating to develop privacy-enhancing technologies for advertisers.

The integration of Snap's CAPI with Snowflake's data clean room aims to securely share targeting and conversion data. [ more ]

AdExchanger

Google's Privacy Sandbox has more benefits than drawbacks

Privacy-enhancing technologies (PETs) strengthen data privacy compliance [ more ]

Digiday

Google responds to critical analysis from IAB Tech Lab's Privacy Sandbox Task Force.

Google maintains that the analysis contains misunderstandings and inaccuracies. [ more ]

DATAVERSITY

Data collaboration is essential for businesses to thrive in the digital age.

Privacy-enhancing technologies (PETs) can help organizations extract insights from data without violating privacy.

Organizations should prioritize privacy as the foundation of their data collaboration strategies. [ more ]

MarTech

Privacy concerns are causing marketers to doubt the accuracy of web-based analytics data.

Tech companies like Apple are introducing privacy-enhancing technologies that restrict the flow of consumer data. [ more ]

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