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fromThe Drum
2 weeks ago

Why digital marketers should treat trust as a strategic asset

The digital marketing landscape is undergoing a seismic shift. As third-party cookies disappear or deteriorate and consumer privacy takes center stage, marketers face a pivotal choice: adapt or become irrelevant. Success in this new era means moving beyond mere compliance to build strategies rooted in trust. The terrain is complex. Regulations such as GDPR and CCPA are a net positive for consumer rights, but can create issues for marketers.
Privacy technologies
Marketing tech
fromExchangewire
3 months ago

Blis Launches Blis AI - New Media Planning Tool Delivers Smarter Audiences in Seconds

Blis AI revolutionizes campaign planning by converting briefs into ready-to-activate audience recommendations without relying on identifiers.
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