According to information shared with Marketing Dive, 'Blunt Marketing' features Snoop Dogg and his longtime collaborator Warren G engaging in a 'blunt' session, playing on both a type of rolled marijuana cigarette and a candid marketing approach.
The new campaign, which is set to last through the end of the year, aims for high visibility placements on popular programs including Amazon's Thursday Night Football and 'The Voice', pushing for maximum audience engagement.
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