"As we continue to evolve Sponsored Snaps, we are excited to enable more messaging features powered by generative AI and integrated into advertiser CRMs to help our partners communicate with their customers at scale. As always, your conversations with friends are private and are not used for advertising purposes."
"With Promoted Places, businesses can use the Snap Map to reach incremental customers who are exploring places nearby, and easily measure the visitation lift with our closed-loop and privacy-safe measurement."
"Over the years, we have found that lower funnel revenue generated by small- and medium-sized customers is more predictable and stable than upper funnel revenue. It also represents a larger long term opportunity for revenue growth. Lower funnel revenue is 'stickier' because it is more closely tied to key business objectives and positive returns on ad spend, and as its scale increases it becomes more predictable."
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