The Snapchat report indicates that Gen Z in India now represents the largest generational group, showcasing a notable shift in consumer dynamics and spending power.
Gen Z in India shows a rising spending power, expected to increase significantly in the coming years, signaling a crucial market opportunity for brands targeting young consumers.
Snapchat emerges as a critical platform for connecting with Gen Z, as 90% of its daily active users fall within the 13-34 age demographic, establishing its influential role.
Marketers are given specific advice on aligning their strategies with the motivations and behaviors of Gen Z in India to effectively engage with this demographic.
Collection
[
|
...
]