Snapchat Shares Insight into the Performance of Direct Response and Brand Campaigns in the App
Briefly

from Social Media Today2 weeks ago
Snapchat drove the highest return relative to all marketing channels for 3 out of 5 verticals, and outperformed paid social (in aggregate) across all categories.
Social Media Todayhttps://www.socialmediatoday.com/news/snapchat-shares-insight-into-the-performance-of-direct-response-and-brand-c/713681/
Not only does Snapchat drive ROAS, but it does so disproportionately more than competitors. For every dollar spent on Snapchat, brands across a variety of categories should expect above average ROAS.
Social Media Todayhttps://www.socialmediatoday.com/news/snapchat-shares-insight-into-the-performance-of-direct-response-and-brand-c/713681/
Read at Social Media Today
#snapchat #return-on-ad-spend #marketing-channels #roas #advertising
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