#marketing-channels

[ follow ]
MarTech
2 weeks ago
Marketing

SMBs are investing more time and resources in marketing | MarTech

SMBs are increasing marketing efforts despite economic challenges, focusing on budget, time, and channels, with a strong interest in AI and automation tools. [ more ]
Social Media Today
3 weeks ago
Marketing

Snapchat Shares Insight into the Performance of Direct Response and Brand Campaigns

Snapchat drives high return on ad spend compared to competitors. [ more ]
Social Media Today
3 weeks ago
Marketing

Snapchat Shares Insight into the Performance of Direct Response and Brand Campaigns in the App

Snapchat offers higher return on ad spend (ROAS) compared to other marketing channels. [ more ]
Shopify
4 weeks ago
Marketing

18 Must-Read Marketing Articles (Recommended by Marketers) (2024) - Shopify

A trial-and-error approach helps dial in the best marketing channels and strategies. Online resources like case studies and podcasts can strengthen marketing efforts. [ more ]
beehiiv Blog
1 month ago
Marketing

How Xembly Increased Qualified Leads and Site Visitors With beehiiv

Utilizing the right marketing channels is critical for lead generation and website traffic in 2024.
Partnerships with ad networks can save time, optimize strategies, and significantly increase qualified leads and site visitors. [ more ]
Sfgate
1 month ago
Marketing

8 Tips for Creating an Effective Omnichannel Strategy

Omnichannel strategy integrates multiple platforms for a seamless customer experience.
Omnichannel consumers purchase more and are likely to be repeat customers. [ more ]
Digiday
2 months ago
Marketing

Research Briefing: Walmart will beef up its retail media network with Vizio acquisition

Walmart's acquisition of Vizio will enhance its retail media offering, Walmart Connect, and strengthen its data capabilities.
Retail media, like Walmart Connect, is becoming increasingly popular among brands, retailers, and agencies as a marketing channel. [ more ]
Digiday
2 months ago
Marketing

Digiday+ Research: A definitive ranking of brands' and agencies' marketing channels, where social reigns supreme

Social media is the top marketing channel for brands, retailers, and agencies.
Display advertising and retail media are also popular marketing channels, but social media remains dominant. [ more ]
Berlin Startup Jobs
3 months ago
Berlin

Job Vacancy: Performance Marketing Manager (m/w/d) // MYNE Homes | Marketing & Communications Jobs | Berlin Startup Jobs

Analyzing and optimizing existing performance marketing channels
Testing new marketing channels and strategies
Improving website conversion rates and creating reports [ more ]
Modern Retail
3 months ago
Marketing

'We'll invest more and more in social media': SharkNinja CEO Mark Barrocas on going from infomercials to TikTok

SharkNinja has grown its product catalog and marketing channels over the last two decades, with a focus on constant innovation.
The company has embraced social media, particularly TikTok, as a new channel for marketing and reaching new audiences. [ more ]
[ Load more ]