#marketing-channels

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OOH advertising: trends worth watching in the second half of 2024

Out of home advertising is essential for brands, providing high visibility and non-skippable exposure that enhances consumer engagement and brand recall.

How to Plan for a Marketing Campaign in 7 Simple Steps

Setting clear, measurable goals is essential for guiding a marketing campaign, understanding the target audience improves engagement, and choosing the right marketing channels drives audience action.

Inside Ilia's customer acquisition strategy

Setting a foundation for growth is crucial in today's competitive e-commerce landscape. Brands need to focus on brand building and driving traffic from non-paid channels for sustainable success.

SMBs are investing more time and resources in marketing | MarTech

SMBs are increasing marketing efforts despite economic challenges, focusing on budget, time, and channels, with a strong interest in AI and automation tools.
#snapchat

Snapchat Shares Insight into the Performance of Direct Response and Brand Campaigns

Snapchat drives high return on ad spend compared to competitors.

Snapchat Shares Insight into the Performance of Direct Response and Brand Campaigns in the App

Snapchat offers higher return on ad spend (ROAS) compared to other marketing channels.

Snapchat Shares Insight into the Performance of Direct Response and Brand Campaigns

Snapchat drives high return on ad spend compared to competitors.

Snapchat Shares Insight into the Performance of Direct Response and Brand Campaigns in the App

Snapchat offers higher return on ad spend (ROAS) compared to other marketing channels.
moresnapchat

18 Must-Read Marketing Articles (Recommended by Marketers) (2024) - Shopify

A trial-and-error approach helps dial in the best marketing channels and strategies. Online resources like case studies and podcasts can strengthen marketing efforts.

How Xembly Increased Qualified Leads and Site Visitors With beehiiv

Utilizing the right marketing channels is critical for lead generation and website traffic in 2024.
Partnerships with ad networks can save time, optimize strategies, and significantly increase qualified leads and site visitors.

8 Tips for Creating an Effective Omnichannel Strategy

Omnichannel strategy integrates multiple platforms for a seamless customer experience.
Omnichannel consumers purchase more and are likely to be repeat customers.
#retail-media

Research Briefing: Walmart will beef up its retail media network with Vizio acquisition

Walmart's acquisition of Vizio will enhance its retail media offering, Walmart Connect, and strengthen its data capabilities.
Retail media, like Walmart Connect, is becoming increasingly popular among brands, retailers, and agencies as a marketing channel.

Digiday+ Research: A definitive ranking of brands' and agencies' marketing channels, where social reigns supreme

Social media is the top marketing channel for brands, retailers, and agencies.
Display advertising and retail media are also popular marketing channels, but social media remains dominant.

CMO Strategies: Retail media's rise - from Amazon to eBay

Retail media is the third-most used marketing channel, showing increased adoption rates and attracting new retailers and platforms.

Research Briefing: Walmart will beef up its retail media network with Vizio acquisition

Walmart's acquisition of Vizio will enhance its retail media offering, Walmart Connect, and strengthen its data capabilities.
Retail media, like Walmart Connect, is becoming increasingly popular among brands, retailers, and agencies as a marketing channel.

Digiday+ Research: A definitive ranking of brands' and agencies' marketing channels, where social reigns supreme

Social media is the top marketing channel for brands, retailers, and agencies.
Display advertising and retail media are also popular marketing channels, but social media remains dominant.

CMO Strategies: Retail media's rise - from Amazon to eBay

Retail media is the third-most used marketing channel, showing increased adoption rates and attracting new retailers and platforms.
moreretail-media

Job Vacancy: Performance Marketing Manager (m/w/d) // MYNE Homes | Marketing & Communications Jobs | Berlin Startup Jobs

Analyzing and optimizing existing performance marketing channels
Testing new marketing channels and strategies
Improving website conversion rates and creating reports

'We'll invest more and more in social media': SharkNinja CEO Mark Barrocas on going from infomercials to TikTok

SharkNinja has grown its product catalog and marketing channels over the last two decades, with a focus on constant innovation.
The company has embraced social media, particularly TikTok, as a new channel for marketing and reaching new audiences.

Research Preview: Expanding retail media networks

Retail media networks are a growing marketing channel with increased adoption by companies.
from Modern Retail
4 months ago

Amazon Briefing: As competition grows, sellers invest heavy -- and early -- in Prime Day advertising

Brands are gearing up early for Amazon Prime Day, utilizing new tools and channels to increase sales and overcome challenges.
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