Snapchat's new tools enhance creator engagement and partnerships, allowing video replies to comments and customizable profiles to compete effectively with platforms like TikTok and Instagram.
Creators can now engage more deeply with their audience by responding to comments with video replies—an essential feature available on TikTok and Instagram that encourages further interaction.
Snapchat aims to strengthen connections between its creators and brands through its Snap Star Collab Studio, enabling creators to disclose engagement metrics to attract sponsorships.
The growth in Snapchat creators has been significant, with publicly posting creators tripling and nearly 15 billion interactions occurring daily between creators and users.
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