Snapchat introduces new AR and ML tools for brands and advertisers to streamline creation of AR try-on assets, enabling quick transformation of 2D product catalogs into interactive experiences.
Brands can now leverage generative AI technology on Snapchat to create custom AR ads with realistic face effects, using simple text or image prompts to generate unique ML models for Lenses.
AR Extensions from Snapchat allow advertisers to seamlessly incorporate AR Lenses and filters into various ad formats, including Dynamic Product Ads, Snap Ads, and more, enhancing engagement opportunities.
Snapchat's strong focus on AR technology has led to over 300 million daily engagements with AR experiences on the platform, showcasing the effectiveness and popularity of interactive content.
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