Julieanna Goddard, also known as YesJulz, highlighted how her substantial Snapchat earnings demonstrate that many users are benefiting financially from engaging with the platform.
Snapchat's February 2025 unified monetization program aims to expand revenue opportunities for creators on Stories and Spotlight, competing effectively with TikTok and other platforms.
Snapchat's Spotlight viewership has surged 25% year-over-year, with 500 million active users, showcasing its prominence and competitive stance in the short-video arena.
To qualify for the revamped monetization program, creators must now meet hefty benchmarks, including having 50,000 followers and demonstrating significant engagement metrics.
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