Snapchat is unifying its monetization strategy with a new program allowing influencers to earn from ads in Stories and Spotlight, thus simplifying earnings.
To qualify for the new monetization program set to launch on February 1, 2025, users must meet strident criteria including follower counts and viewing metrics.
The updated requirements for earning money under the new program are notably higher than previous benchmarks, reflecting a trend toward stricter eligibility across platforms.
In response to competition, platforms like TikTok and YouTube have adjusted their monetization strategies, focusing on streamlined creator compensation programs.
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