With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap's engaging, user-generated platform. DV's advanced AI-driven classification technology allows advertisers to align their brand promotion with appropriate and suitable content, maximizing transparency, effectiveness, and confidence in their digital investments.
The update expands on Snapchat's established partnership with DoubleVerify, which already offers ad viewability and fraud verification for Snap campaigns.
Snapchat also offers tagless integration for DoubleVerify customers, which enables tracking for specified ad sets, without the use of special URLs or UTMs.
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