As retail media grows in popularity, marketers are expecting more bang for their buck, leading to increased investment in multiple channels and strategic planning.
Many attendees at the Retail Media Strategies event emphasized the importance of leveraging offsite channels and aligning retail media with broader brand campaigns to enhance effectiveness.
The event revealed that while retail media networks are evolving, marketers recognize the opportunities they present for customer acquisition and engagement beyond traditional lower-funnel strategies.
Clinique's success at Ulta demonstrates that being a top performer requires significant investment and strategic coordination across various marketing channels.
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