The report highlights that augmented reality (AR) drives slower, more intentional decision-making, creating memorable impressions and increasing consideration time for brands during Lens campaigns.
Snapchat's insights reveal that AR outperforms traditional video campaigns by enhancing brand awareness through specific interactions with branded elements and delivering higher engagement rates.
Effective Lens campaigns allow users to interact with brand characters, leading to deeper engagement and heightened attention, thus making AR a powerful tool for advertisers.
Implementing creative best practices is crucial; understanding how users interact with AR can inform campaign strategies for enhanced effectiveness on Snapchat.
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