When breaking down performance by lens type, all drove high active attention and contributed positively to both short-term and long-term brand lift, confirming the versatile impact of AR across different marketing objectives. For example, Face Lenses performed best for both short/long-term lift because it puts the consumer at the center of action and creates shareable moments, while shoppable Lenses performed well for short-term lift because it also puts consumers at the center of the shopping action.
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