Snap (SNAP) and Reddit (RDDT) are offering discounts to advertisers looking to capitalize on the potential downfall of TikTok in the U.S. Snap provides a 20% return on ad spends over $100,000, while Reddit offers a 10% return for mid-tier spends, increasing to 15% for larger investments. Pinterest also aims to benefit, claiming demographic overlaps with TikTok users to attract advertisers. Analysts remain cautious about Snap’s stock performance ahead of its Q4 earnings, maintaining a Hold consensus rating due to slow growth amidst ongoing competition.
Snap is reportedly giving a 20% return in free ad expenditure to media companies that spend over $100,000 on ads on its platform.
Social media platforms Snap and Reddit are trying to lure advertisers by offering discounts on their ad spends amidst TikTok's uncertain future in the U.S.
Reddit is offering a 10% return in the form of ad credits to brands who spend between $150,000 to $1 million on its platform.
Pinterest has been telling advertisers that nearly half of TikTok's users are also on its platform, suggesting a strategy to attract brands to advertise on it.
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