Mixoloshe rebranded as Smashd after a successful social media campaign led by employee Nicole Wingard. Nicole gained over 500,000 followers by crushing cans in quirky videos.
The viral hashtag #smasharmy contributed to the success, prompting the company's name change to Smashd. Nicole's success reshaped Mixoloshe's marketing strategy, emphasizing content creation and consumer engagement.
#non-alcoholic-beverage-industry #social-media-marketing #employee-engagement #rebranding #viral-marketing
Collection
[
|
...
]