Skyscanner and Lottie London marketing bosses on what's shaping the year ahead for CMOs
Briefly

from The Drum3 months ago
"Gen AI will be used more for ad creation, to create ads at scale more efficiently... - Hannah Walley
The Drumhttps://www.thedrum.com/news/2024/02/08/skyscanner-and-lottie-london-marketing-bosses-what-s-shaping-the-year-ahead-cmos
"Within beauty, we will see more and more brands being created this way versus traditional long-term brand building purpose-led style... - Nora Zukauskaite
The Drumhttps://www.thedrum.com/news/2024/02/08/skyscanner-and-lottie-london-marketing-bosses-what-s-shaping-the-year-ahead-cmos
"We are on the next stage of our TikTok journey, which is through social commerce... - Aoife O'Toole
The Drumhttps://www.thedrum.com/news/2024/02/08/skyscanner-and-lottie-london-marketing-bosses-what-s-shaping-the-year-ahead-cmos
Read at The Drum
#ai #advertising #tiktok #retail-media #social-commerce
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