"The ad campaign 'is really a comprehensive strategy to celebrate mall culture... Influencers and creators have a role in that,' Lee Sterling, Simon's chief marketing officer, stated..."
"That's who people are connecting with, especially Gen Z," Sterling added, highlighting the importance of influencers in engaging younger audiences for the mall experience.
"97% of Gen Z consumers shop in physical stores," reflecting Simon's understanding of the demographics and their shopping preferences.
"We intentionally picked them to support our various categories within the mall," Sterling explained, illustrating the targeted approach to influencer partnerships.
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