Simon Property Group has launched the 'Meet Me @themall' campaign targeting Gen Z by partnering with influencers and leveraging retro nostalgia to enhance mall culture.
'The ad campaign is really a comprehensive strategy to celebrate mall culture, strengthen connections with our consumers, and invite people to be part of the experience.' - Lee Sterling, Chief Marketing Officer, Simon.
'That's who people are connecting with, especially Gen Z.' - Lee Sterling on influencers' role in the success of the mall experience and engagement.
'We intentionally picked influencers from a mix of demographics and interests to support our various categories within the mall.' - Lee Sterling, explaining the influencer strategy.
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