We're excited to partner with ShowHeroes Group to bring the power of attention measurement to their worldwide customers. Our passive, in-home measurement panel provides unmatched precision in understanding how viewers interact with content on the screen. By integrating our attention data with ShowHeroes' innovative Attention Index, we're equipping advertisers with deeper insights that help them reach audiences in meaningful, impactful ways across the expanding CTV ecosystem.
Attention has become one of the most critical KPIs for brands aiming to cut through the clutter in a fragmented media landscape. The dynamics of viewer engagement are constantly evolving and our ability to measure attention in real-time will empower advertisers to tailor their messages more effectively to resonate with viewers.
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