The only thing the influencer is required to do is hit the number of posts they're contracted for per month, and include a trackable ShopMy link to the brand's website. Through that link, brands will be able to track how the post performed in their ShopMy dashboard.
When [creators] have to go back and forth with a brand six times on reviewing content, it gets to the point where their voice has been sucked out of it... They lose in that situation because they don't like it, their audience doesn't like it, and I don't think it converts for brands either.
Lopinsky added that for brands, an organic mention can lead to a major sales spike, but you can't predict when they'll come. This feature is meant to give brands a way to bake some certainty into that process.
"It's almost like the brand is putting these creators on salary, and it's up to them to create the content," added Lopinsky.
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