Adstra is taking legal action against IPG-owned companies Acxiom and Kinesso, accusing them of stealing trade secrets and sharing data to create a competitive product. This lawsuit alleges breaches of contract and conspiracies that violate agreements in the marketing services sector.
Adstra's CEO Rick Erwin, with experience at industry giants like Acxiom and Experian, recognized the potential in acquiring and rebranding the latent ALC business. His background showcases a deep understanding of the data-driven marketing landscape.
Apple's impact on data-driven advertising includes potential drastic measures like expanding iCloud Private Relay to all iOS devices by default. Such a move would significantly affect the use of IP addresses as identity data signals, changing the advertising landscape.
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