A decade ago, obtaining a good domain name was challenging, but today, the multitude of top-level domains has made short and distinctive names more accessible. This evolution is critical as brand recognition is largely driven by generative AI platforms and social media, which often require brands to be easily searchable rather than relying on .com extensions for organic ranking. To optimize domain name selection, one should avoid generic names, be mindful of competitors, and steer clear of misspellings that may disrupt search accuracy. Using tools like Namify, Moz, and Semrush is advised for strategic decision-making.
Securing a good domain name is easier than a decade ago, with the rise of top-level domains and a shift in the importance of a .com extension.
As generative AI platforms become mainstream, having a findable and memorable brand name has become crucial for consumers discovering products and brands.
Unlike before, trivial domain names won't boost organic rankings anymore, but catchy ones are essential for ensuring visibility and recall in searches.
Tools like Namify, Moz, and Semrush are valuable in selecting memorable domain names and assessing competitors’ brand strength.
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