Content selling is a form of marketing that engages audiences once they enter your sales funnel. Your brand aims to convert interested potential customers, or warm leads, into customers through compelling and often educational content.
Content selling strengthens your relationship with potential buyers or past customers and keeps your brand fresh in their minds. It serves them different types of content to encourage a purchase.
While content selling and content marketing both prioritize creating content that connects with your audience, they take slightly different approaches. Content marketing casts a wide net, while content selling focuses solely on warm leads and current customers.
If content marketing is getting people to enter your sales funnel, content selling is all about getting them all the way through the funnel, ensuring that those already interested convert to loyal customers.
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