If an organization really stays focused on ABM, then you are bringing that revenue in month after month, quarter after quarter in a long term, sustainable way, which is much more predictable as a revenue source.
Making sure they're scalable and repeatable is key. The best way to do that is to lean into AI's predictive analytics and insights to 'enable more personalization, at scale,' as the more personalized the customer experience, the more it will resonate with customers who will then 'engage more and be more likely to buy'.
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