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Airport workers to strike over 'tin of beans' rise

Workers at London Stansted Airport plan to strike over a minimal pay rise offered by ABM, described as insufficient by the trade union.

Marketing

fromMarTech

2 months ago

Measuring account progression makes the attribution conversation obsolete | MarTech

Measure and optimize account progression stages across the buying journey instead of relying on activity-based attribution to evaluate marketing and sales success.

fromLitmus

6 months ago

B2B Email Marketing: High-Impact Strategies and Inspiration for Your Industry

B2C, they have it so easy. While preferences and price points may vary, there's no shortage of stuff people want and need-shoes, snacks, gadgets, toys. Things people covet, save up for, or impulse buy. But B2B marketers...well, if only selling cloud computing or point-of-sale systems were as easy as a pair of shoes. An impulse buyer in B2B-land is rare. It's not like prospects walk around their daily lives thinking, "If only I had a best-in-class tool that would streamline my workflow

Marketing

Marketing tech

fromMarTech

9 months ago

Clay and Gong integration may be the missing link in ABM | MarTech

ABM programs can leverage sales call insights for better personalization, moving beyond static data and assumptions.

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Airport workers to strike over 'tin of beans' rise

Measuring account progression makes the attribution conversation obsolete | MarTech

B2B Email Marketing: High-Impact Strategies and Inspiration for Your Industry

Clay and Gong integration may be the missing link in ABM | MarTech

#abm
#abm