"Now we see, no matter what type of company you are, when people are trying to learn about your brand, the majority actually go to your social media channels instead of going to your website," said Marissa Kraines, vice president and global head of social media at Salesforce. "That's a huge change from where we were a few years ago."
When Kraines joined Salesforce in 2019, her team had four social media managers. Now there are upwards of 20 people on her team. The team is part of the corporate marketing organization, responsible for managing social branding, creative, community management, analytics and influencer marketing, among other tasks. They work collaboratively in supporting marketing, content organization and communications, as well as with external partners and agencies.
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