RXBar's latest campaign directly challenges traditional New Year's marketing by introducing a B.S. Blocker Truck in NYC, promoting authenticity over unrealistic resolution expectations.
By empowering consumers to take action against toxic advertising and sharing their own resolutions, RXBar encourages a sustainable mentality where self-acceptance is more important than fitting into societal norms.
The B.S. Blocker Truck, launching in NYC on Jan. 3, allows consumers to text in their grievances about toxic ads, showcasing RXBar's commitment to straightforward ingredients and real messaging.
With a collaboration featuring social media personality @dudettewithsign, RXBar is gearing up to amplify the conversation around authenticity instead of the typical New Year pressure to change.
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