National CineMedia and Screenvision partner with The People Platform to integrate their cinema audience data into Nielsen's Respondent Level Data (RLD) feed to regain visibility.
The collaboration aims to present cinema data to media agencies alongside other video options for better consideration by media buyers.
The move is particularly appealing to holding company agencies that are developing their own data sets to become the hub of measurement in the industry.
#cinema-advertising #data-integration #media-planning #nielsens-respondent-level-data #collaboration
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