Indian cinema chain sued by film-goer over lengthy pre-film adsA man in India won a lawsuit against a cinema chain for excessive advertising before films, prioritizing customer time over ads.
Cinema ad firms - save one - consolidate their programmatic offeringsCinema ad firms are uniting for programmatic advertising to recover post-pandemic box office attendance.
Rival cinema ad firms collaborate to make their data streams easier for media agencies to accessCinema ad firms collaborate to integrate data into Nielsen's feed for better visibility.