Vox Media CRO Geoff Schiller joins Screenvision as CEO

Geoff Schiller, formerly CRO at Vox Media, is set to become CEO of cinema ad network Screenvision starting June 8. The move ends his first departure from digital publishing in 25 years after Vox Media sold half of the company, including its podcast network and New York Magazine, for about $300 million. Schiller said the change is driven by the opportunity at Screenvision and long-term potential in cinema advertising, supported by his personal passion for film. He plans to strengthen Screenvision’s position in cinema advertising and deepen client relationships. He cited tailwinds including Gen Z returning to theaters and positive box office projections supported by a pipeline of major releases.

"“This is a chance to lead a scaled media platform at an important moment for the company and for the industry. The decision for me was entirely about the opportunity at Screenvision, and the long-term potential I see in the Screenvision business, as well as the category writ large,” he told Digiday."

"“He will focus on strengthening Screenvision's position in cinema advertising and deepening relationships with clients. He said several industry tailwinds made him excited about the prospects: Gen Z audiences are returning to theaters and box office projections are showing positive signs of growth, fueled by a strong pipeline of films in the next few years,” he said."

"“Movie theaters went through a crisis during the pandemic. People stopped going to cinemas, and movies became more available on streaming services. Overall movie theater attendance still lags behind pre-COVID years. But according to a recent Fandango study, Gen Z is now the most active cinema-going demographic.”"

"“It found that 87% of Gen Z and 82% of millennials saw at least one movie in theaters in the past 12 months, compared with 70% of Gen X and 58% of baby boomers. Gen Z and millennials averaged about seven movie theater visits per year.”"

Read at Digiday