Rethinking Next-Gen Events
Briefly

Planners must rethink every aspect of their events, emphasizing personalization and authenticity, to create unforgettable experiences for younger attendees.
Younger generations are gravitating towards unique venues like boutique hotels, showing a preference for energetic, local experiences rather than traditional luxury.
To make events stand out, hosts should embrace non-traditional settings and seating arrangements, moving away from standard hotel ballrooms.
Health-conscious young attendees favor mocktails and immersive food experiences over traditional offerings, indicating a shift in food and beverage preferences.
Read at Skift Meetings
[
|
]