Ephemeral Marketing: How Short-Lived Content Drives Engagement
Social media has shifted from permanent posts to ephemeral content, driven by younger generations seeking authenticity.
Rethinking Next-Gen Events
Planners must rethink every aspect of their events to cater to younger attendees.
Gen Z and millennial homeownership rate plummets to 4-year-low
Younger generations face challenges in homeownership due to high prices and mortgage rates.
Gen X, Millennials more likely to get cancer, new study shows
Cancer rates increasing in younger generations is a concerning trend for future burdens.
Why so many Gen Zers and millennials have 'money dysmorphia' - even if they are financially better off than they realize
Money dysmorphia affects younger generations like Gen Z and millennials, stemming from life transitions and old money beliefs.
Axios Finish Line: Why more people are running marathons
Marathon running is democratized and embraced by younger generations as a life milestone.
After KateGate, the royal PR maxim 'never complain, never explain' has got to go
The saying 'never complain, never explain' is ineffective in today's digital age and fails to resonate with younger generations.
Recent PR mishaps within the royal family, particularly surrounding Kate Middleton, highlight the importance of transparency and effective communication strategies.
India: Why are younger generations so stressed? DW 01/29/2024
Younger generations in India are experiencing higher levels of stress and anxiety compared to older generations.
Climate anxiety is a growing concern for young Indians who have grown up with the threat of climate change.
Speaking Freely: Dr. Carolina Are
Dr. Carolina Are discusses the impact of platform censorship on sex workers and activist communities.
She emphasizes the need for systemic change in content moderation and highlights hope in younger generations.
A study confirms that the younger generations have poorer mental health
Study shows decline in mental health among younger population groups
Poor mental health more common among those born in the 1990s and 1980s
Similar trends observed in other countries
How digital publishers are engaging the next generation
Younger generations demand new ways of consuming news content, pushing for media evolution.