Figures project retail media spend overtaking traditional TV in Europe at €25 billion; first-party data attracts advertisers amid third-party cookie phaseout.
Retailers rush to establish media networks, facing data privacy concerns, costs, and differentiation challenges; importance of embracing retail media for ad spend capture.
Retailers leveraging in-house tech stacks gain an edge; scarcity of vendors operating solely on first-party data highlights the need for retailers to strategize ideal setups.
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