Retail media networks under scrutiny amid calls for transparency and accountability

"It’s a sign of how big this whole category has become and how literally every retailer out there now has a media network, but not much to report or show."

"Retail media networks are gaining ground, expected to make up one-fifth of worldwide digital ad spend this year, raking in $140 billion, up from $115 billion last year, according to eMarketer."

Read at Digiday