"In-store networks continue to be a hot trend, but are still very much in development for most retail media networks. The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. They are often overlooked because in-store networks are unique to each retailer and dependent on store environments."
"The implementation of interconnected shopping experiences has transformed customer expectations - they want more personalized experiences, diverse delivery options, and simple returns. As we look ahead, AI will further enhance this interconnected experience by making project planning and home management significantly easier to initiate and accomplish."
#retail-media-networks #in-store-advertising #ai-technology #customer-experience #advertising-strategies
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