One of the biggest advantages of DTC e-commerce is the complete control over the customer experience. This allows brands to gather valuable insights, test innovations, and engage directly with buyers, enhancing both the product development process and the overall customer relationship.
Many successful food and beverage brands, including Fly By Jing and FishWife, have thrived by exploring non-traditional distribution channels—proving that scaling a business doesn't need to start in brick-and-mortar retail.
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