The research found that BNPL significantly increases purchase likelihood and encourages consumers to spend more, especially those who typically make smaller purchases.
By allowing payments to be made in installments, BNPL provides consumers with a sense of control over their budgets, reducing the perceived financial constraint of purchasing.
While BNPL boosts sales for retailers, it comes at a cost, prompting regulators to consider policies to address its rapid growth and potential consumer impacts.
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